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case studies - data 

navastar has very good experience of outsourcing

Companies & Services

  Hiring solutions provider
  – Text processing
  – Extract keys to DB

  Pharmaceuticals systems
  – Text processing
  – Extract keys to DB

  Tel. Directory Publisher
  – Input non-digital text
  – Populate templates

  Direct marketing
  – DB Maintenance

  Litigation support
  – Cataloguing

CHANNELS
  – VPN
  – FTP

Hiring solutions provider

Client Profile: Provider turnkey Hiring solutions to Fortune 1000 companies
Client Location: US
Offshore Centre's Services: Processing of text and extraction of key fields into a DB.

Client Background
The Client is a leader in providing turnkey hiring management solutions to Fortune-1000 companies which include advertisement placement, inbound reception of responses / resumes, and creation of resume database and generation of reports.

Support Analysis
The Client had the following issues:
– Lack of full text searchable database.
– Low productivity gains.

The Offshore Centre solution
The Client utilizes the Offshore centre's services to provide full text capture and coding / classification of resumes. Resumes are scanned by the Client on a 24x7 basis, uploaded via FTP to the Offshore Centre in India for processing. This process includes re-keying of the full text and extraction of key fields such as name, address, employment history and educational background into a database. Every resume scanned by the Client is processed and returned back into the Client's databases within a 12-hour turnaround window.

Results
The Client's relationship with The Offshore Centre has enabled the company to provide a full text searchable database of resumes to its clients thus distinguishing itself from its competitors. The Client firms who utilize the Client's Hiring Management Solutions report over 100% productivity gain in their recruitment efforts.

[Top]  PDF Version: 52 KB

Pharmaceuticals systems provider

Client Profile: Systems provider to Fortune 500 Pharmaceutical Company
Client Location: US
Offshore Centre's Services: Processing of text and extraction of key fields into a DB.

Client Background
The Client provides Data Processing solution to the pharmaceutical industry, in particular to support marketing and loyalty programs. Timely capture of marketing data is crucial for Drug manufacturers to enable them to respond to competitive pressures. In addition, today's rapidly changing regulatory environment in the United States requires Drug manufacturers to collect and analyze data from a large number of drug trials in their effort to gain approval to introduce new drugs into the marketplace.

Support Analysis
The Client had the following issues:
– The physical documents can not leave the premises.
– Low productivity gains.

The Offshore Centre solution
The Offshore Centre processes forms generated during visits by Drug company representatives to the offices of Physicians. Since the physical form, in general, cannot leave the company premises, the forms are scanned and uploaded to The Client's ASP technology-based system. The Offshore Centre operators in India log into The Client's systems over the internet using a browser-based system and extract out key data elements which are then input into a Data base system to enable further analysis and processing by the Client’s partner.

Result
The Offshore Centre's services have enabled the Client and the Client’s partner to analyze near real time data from Physicians. This allows the Client’s partner to gauge the effectiveness of promotional campaigns and of newly introduced drugs.

[Top]  PDF Version: 50 KB

Telephone directory publisher

Client Profile: Publisher of Yellow and White page telephone directory
Client Location: US
Offshore Centre's Services: Reinputting of non digital text, formatting and exporting to publishing templates

Client Background
The Client is the largest independent publisher of Yellow and White Page telephone directories in the United States. Due to a ruling from the United States Supreme Court which deems the content (but not the format) of telephone directories to be in the Public Domain, independent publishers such as The Client are free to use the listing data in phone books which includes the name, address and phone numbers of business and individuals. Telephone directories are typically released by the regional Bell local telephone company which continues to operate as a regulated monopoly. Independent publishers seek to come out with competing telephone directory products in as quick a timeframe as possible following the release by the local Bell telephone company.

Support Analysis
The Client had the following issues:
– Need to publish the directory in the fastest possible time.
– Low productivity gains.

The Offshore Centre solution
Telephone Directories are sent via FedEx to The Offshore Centre in India (often on the same day as the release by the Bell operating monopoly) for input and formatting. Once the telephone listings have been keyed and formatted by The Offshore Centre they are imported into The Client's Yellow and White Page publishing templates, typeset and sent off to the printers. Often this entire loop from release by the Bell operating monopoly to printing by The Client takes less than one week.

Results
The Client's relationship with The Offshore Centre has enabled it to minimize the time between publication by the Bell operating monopoly and release of its own competing telephone directory.

[Top]  PDF Version: 51 KB

Industry association direct marketing

Client Profile: Industry Association for Direct Marketing
Client Location: US
Offshore Centre's Services: Database maintenance function

Client Background
The Congress of the United States has mandated that the Direct Marketing industry develop a mechanism for individuals express their preference to not be solicited either via Direct Mail or Telephone bank type phone calls. The Client (an industry association), in response to this mandate from the United States Congress has developed an "opt-out" list. Typically, individuals fill up a form and send this either via mail or fax to the Client. The Client inputs the name and address of this individual into an opt-out list which is then consulted by Direct Marketing companies before a prospective individual is solicited by mail or telephone. If the individual is on the opt-out list, then the solicitation is automatically suppressed.

Support Analysis
The Client had the following issues:
– Large Data Volume.
– Continuously growing Database.
– High Processing Costs.

The Offshore Centre solution
The Offshore Centre provides full database maintenance functions for The Client's opt-out list. The Offshore Centre allows The Client to process all opt-out requests in a timely fashion and also allows The Client to keep a very current list of Opt-out candidates by performing all maintenance function (add, delete, modify record). At the present time, the opt-out list represents several million individuals and households and is growing by over 100,000 entries per month.

Results
The offshore centre has been able to reduce the Client's costs significantly.

[Top]  PDF Version: 50 KB

Litigation support service provider

Client Profile: Provides Litigation support services to law firms
Client Location: US
Offshore Centre's Services: Capturing and inputting data from documents into a standardized database

Client Background
The Client provides Litigation Support Services to law firms. The Client aims to provide trial attorneys with a usable database of the vast quantities of documents which are gathered as a part of the discovery process in a litigation proceeding. It is not uncommon for a law firm to receive several hundred boxes of documents from the opposing party for review. These documents are typically not structured in any manner. Before the advent of Litigation Support Systems, the analysis of these documents was done manually by law clerks, who went through the boxes, document by document, classifying them in some fashion relevant to the litigation. The Client automates this process by scanning every document and preparing a summary database which describes the content of each document. The fields captured typically included: Document Title, Document Type, Author, Date, and Page Numbers. This process is referred to as "Coding".

Support Analysis
The Client had the following issues:
– Multiple sources and layouts of documents.
– High Processing Costs.

The Offshore Centre solution
The Offshore Centre performs Coding operations at its facility using personnel who are trained in spotting and accurately capturing the various fields of interest. This process often requires some exercise of judgment. For example, if the date is not obvious, they may need to scan the first page to see if there is a date mentioned in the text which is indicative of the date of production of the document. Various other judgments need to be made by the Offshore Centre coder to create this database. Document types are often picked from a fixed list (e.g. Memo, Fax, Letter, Misc. Correspondence, Manual, etc) with an "Other" category for documents which do not fall into any of the predetermined document types.

Results
The resulting database allowed attorneys at law firms to very quickly answer basic questions such as: "What are all the documents created by Mr. X?" Or "What are the documents which were created before a certain date?" Or "Give me a list of all Memos written by Mrs. Y." Rapid access to this sort of information enabled better analysis of the discovery documents. Litigation Support has become an essential tool for trial attorneys in the US.

[Top]  PDF Version: 53 KB

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