Navastar: Cost conscious and quality source for BPO, CRM, Data, Contact Centre, ITES, Software Services
|| home || about us || process || infrastructure || services || case studies || news || links || contact us ||

case study 

navastar has very good experience of outsourcing
  PDF Version: 103 KB

  Credit Card Customer Relations

Client Background
 
Client Profile: A Fortune 100 financial services organization
Offshore centre's services: Card activation, balance consolidation, and customer service
Channels: Inbound and outbound voice
Client location: US

A Fortune 100 company and one of the Top 5 Retail Banks in the United States. Its customers include more than 30 million individuals and small businesses across the United States.

Support Analysis
The company had the following issues:

– The cost of support services was high and
   competitors had significantly reduced their
   costs by leveraging India.
– The company wanted to approach it in step by
   step migration stages to reduce the service
   risks to customers.

 
     
  The Offshore Centre solution

Initially an experienced migration team was sent to the client site in the US to understand quality and operational processes. A dedicated team of 50 agents were recruited and trained. The training included pre-process - accent, US conditions, customer service skills followed by Client specific product and process training.

Representatives from the client side were onsite for product training and to oversee the launch.

Point-to-point connectivity was established between India and the client system for secure access to client databases and systems. The offshore centre connected to legacy (mainframe) systems at the client end using terminal emulation software.

 
     
  Results

The offshore centre met all program performance metrics (Quality, Average Handle time, Conversion Rate, $ per Conversion) within 4 weeks of program launch. The program will ramp to several hundred positions in 2003 along with new support processes being added. The expected savings are at least 40% of current costs in the US.

 
  Client feedback  
 
"I wish to complement the entire team for their fantastic performance. You have fully met my expectations and requirements."
- Vice-President Operations, Card member Services
 
 

[Top]

 
Come to us for cost reductions, stay for quality!
© 2004, 2005, 2006 Navastar Information Services (P) Limited. All rights reserved.  Terms of use  Privacy policy