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case study
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PDF Version: 103 KB
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Credit Card Customer Relations
Client Background
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Client Profile:
A Fortune 100 financial services organization
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Offshore centre's services:
Card activation, balance consolidation, and customer service
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Channels:
Inbound and outbound voice
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Client location:
US
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A Fortune 100 company and one of the Top 5 Retail Banks in the
United States. Its customers include more than 30 million
individuals and small businesses across the United States.
Support Analysis
The company had the following issues:
– The cost of support services was high and
competitors had significantly reduced their
costs by leveraging India.
– The company wanted to approach it in step by
step migration stages to reduce the service
risks to customers.
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The Offshore Centre solution
Initially an experienced migration team was sent to the
client site in the US to understand quality and operational
processes. A dedicated team of 50 agents were recruited and
trained. The training included pre-process - accent, US conditions,
customer service skills followed by Client specific product and
process training.
Representatives from the client side were onsite for product
training and to oversee the launch.
Point-to-point connectivity was established between India and the
client system for secure access to client databases and systems.
The offshore centre connected to legacy (mainframe) systems at
the client end using terminal emulation software.
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Results
The offshore centre met all program performance metrics
(Quality, Average Handle time, Conversion Rate, $ per
Conversion) within 4 weeks of program launch. The program
will ramp to several hundred positions in 2003 along with
new support processes being added. The expected savings are
at least 40% of current costs in the US.
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Client feedback
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"I wish to complement the entire team for their
fantastic performance. You have fully met my expectations
and requirements."
- Vice-President Operations, Card member Services
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[Top] |
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Come to us for cost reductions, stay for quality!
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